Why does being an award-winning skincare brand matter? Consider this: With thousands of skincare formulas hitting the market every year, trying to understand what products you should try can seem impossible sometimes. The skincare industry is undoubtedly an expansive and confusing space. To receive a beauty industry award means a product has been tested and approved by the top experts in the field. During the vetting process, ingredients are scrutinized, claims are questioned, and results are validated.

We are thrilled to be acknowledged with not one but two major industry awards this year: Mineral Mask was voted Best Hydrating Mask  by the experts at Allure and BL+ Eye Cream  took a top prize in the eye care category in the 2024 NewBeauty Award.

Best Hydrating Mask: Mineral Mask

Allure’s iconic awards are known for recognizing the crème de la crème of beauty, and this year, our Mineral Mask claimed the title of Best Hydrating Mask. “I keep this blue tube by my bed, and when my skin feels parched, it’s the last step in my evening skincare routine,” says Allure’s Beauty Director, Jenny Bailly. “Testament to its hydrating powers: I applied it before a 20-hour flight to Singapore, and I swear my skin looked glowier when I landed than when I took off.”

Best Eye Cream For Fine Lines: BL+ Eye Cream

NewBeauty’s editors praised the powerful blend of Blue Lagoon’s bioactive geothermal water and bakuchiol, awarding our BL+ Eye Cream top honors in the Best Eye Cream for Fine Lines category. “It prevents new lines while minimizing old ones,” says Beauty Director Britt Fallon. “The formulas are legit, and so are the results.”

Best Face Mask: Silica Mud Mask

Recognized by Esquire’s Grooming Awards, our iconic Silica Mud Mask was crowned Best Face Mask. "Whether you're a grooming novice or a skincare aficionado, the key to a modern routine is working smarter, not harder," noted the editors. One panelist added, “A clay mask that purifies your skin and leaves it smooth and hydrated? No longer a myth. It’s so gentle, I felt like I could use it every day.”

Best Face Mask: Mineral Mask

As part of their Grooming Awards, Men’s Health editors rigorously tested over 200 products to discover the top performers in skincare. Their verdict on the Blue Lagoon Mineral Mask? “Infused with minerals from Iceland’s iconic Blue Lagoon water, this mask outperformed the competition in hydration and skin fortification. Whether you leave it on for 20 minutes or overnight, expect brighter, less irritated skin. It’s a game-changer in any grooming routine.”

Best Products Of The Year: BL+ The Cream

Refinery29 beauty editors and experts hand-selected the innovative new beauty products they couldn’t stop raving about in 2022. Here is why Refinery29 Beauty Director Sara Tan  included BL+ The Cream on the prestigious and tightly curated list: "Who knew that Iceland's bubbly, geothermal blue lagoon water held the key to all of our skincare hopes and dreams? The brand, which was originally created to help those who live with psoriasis, found that the micro-algae and silica in the waters helped strengthen the skin barrier and promoted collagen synthesis. In addition to this magic, bioactive water, the cream also includes niacinamide, ceramides, and squalane, all of which work together to provide intense hydration to the skin. My skin could not get enough of this cream. It not only felt softer and bouncier, but it also looked smoother and more hydrated."

Best Anti-Aging Clean Beauty Brand: BL+ Skincare

It takes a lot to make the Good Housekeeping Institute Beauty, Health, and Sustainability Lab list of the best clean beauty brands. With the term “clean beauty” being difficult to define and regulate, Birnur Aral, Ph.D., Executive Director of the Good Housekeeping Institute Beauty, Health and Sustainability Lab, and her team set out to find the brands that live up to their promises in formulation, packaging, manufacturing processes and ensure the products perform well independently of their clean formulations. Here’s what the pros had to say about BL+ Skincare:

A GH Sustainable Innovation Award Winner, BL+ is a groundbreaking skincare brand from Iceland that utilizes sustainably-sourced natural ingredients like silica and microalgae in its anti-aging formulas. Its serums "plump and smooth skin immediately," Aral remarked. Senior Chemist Sabina Wizemann agreed: "I noticed positive changes after one night with both the face and eye serums: Plumper, clearer, bouncy skin that looked hydrated and refreshed," she said. Why we love it: Natural and sustainable ingredients, skin smoothing, and anti-aging effects.

Best Eye Treatment: BL+ Eye Serum

NewBeauty's Awards seal was created to empower consumers to make their best beauty decisions. In order for a product to win, editors must confirm that the winning products and services deliver on their claims, offer solutions to the biggest beauty problems, and make those who use them look and feel like the best versions of themselves. "Thousands of beauty products and treatments are readily available to consumers across the country and identifying the best choice can be a daunting task," says Mike Glaicar, Chief Operating Officer, NewBeauty. "NewBeauty has always taken pride in doing the hard work necessary to highlight products that truly deliver, ensuring consumers have confidence when making purchasing decisions. Here's what the editors had to say about BL+ Eye Serum:

An active ingredient–packed cocktail with a depuffing rollerball to boot, BL+ Eye Serum is the deskside pre-Zoom essential that makes every around-the-eye concern look better. “The take-it-anywhere rollerball makes it easy; the ability to, quite literally, iron out around-the-eye puffiness makes it essential,” says Liz Ritter, executive editor.

Three decades of unique and meticulous research have allowed us to formulate a skincare breakthrough that harnesses the best of science and nature. And we are thrilled that the resulting products have been acknowledged with these awards.