Cookies allow us to enhance your experience on our website and subdomains (our „websites“). Our cookie policy defines the types of cookies we use, why we use them, and how you can manage them. In some cases, we may use cookies and other tracking technologies described in this Cookie Policy to collect personal information. 

For more information about how we process your personal information, about the data controller (Blue Lagoon Ltd.), your rights regarding processing, the right to lodge a complaint etc. please consult our Privacy Policy. 

What are cookies? 

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers, for example to make their websites or services work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner or service provider (in this case, Blue Lagoon Ltd.) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. The third parties may be located outside of Iceland. However, we will not transfer personal data outside of the European Economic Area unless permitted by applicable privacy legislation, such as based on standardized contractual terms, your consent or a notice listing states granting personal data adequate protection. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content, and analytics). The third parties that set these third-party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services. 

Why do we use cookies and other tracking technologies? 

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our websites and services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable our website to remember information that changes the way the website behaves or looks and help us improve our websites by collecting and reporting information on usage. We refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may display to you and otherwise personalize your experience while interacting with our websites and to otherwise improve the functionality of the services we provide. „Marketing cookies“ (also known as „Targeting cookies“ or „Advertising cookies“) are used to track visitors across websites to allow publishers to display relevant ads to individual users. Third parties serve cookies through our websites and services for advertising, analytics, and other purposes. This is described in more detail below. 

Cookies served through our websites

The specific types of first- and third-party cookies served through our websites and the purposes they perform are described in further detail below. Essential website cookies are based on our legitimate interests for our websites and services to operate but other cookies are based on your consent.

Essential Website Cookies 

These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the websites, you cannot refuse them without impacting how our websites function. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Policy. 

Performance Cookies

These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites and application to enhance your experience, e.g., your preferred language and your region. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in this Cookie Policy.

Marketing Cookies (Targeting – Advertising)

These cookies, which are third party cookies, are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising". You can choose to not accept these cookies or later delete them.